Use Case

Amida Care

2020 Calendar

Private, nonprofit community health plan Amida Care invited A Great Idea to redesign their annual calendar sharing insurance plan members’ artwork and perceptions of their own wellness journey. A Great Idea introduced graphic design solutions to continue the success of the initiative.

  • Cover Connection

    The focus for the calendar’s graphic design is a bold typography and highlighting the artwork with frames as if a showcase in an art gallery.

  • Brand Alignment

    Every spread of the calendar design carries through Amida Care’s bright, aspirational color palette while bringing attention to the month’s artwork.

  • Sharing Stories

    A Great Idea specializes in communicating powerful stories. With each spread of the calendar, including those who received honorable mentions, the calendar’s graphic design looks to bring color and life to each of them.